Every article on Fantisfy follows the same shape. It is not decoration. The structure exists because people arrive here mid-problem, often late at night, and they need the answer before they need the explanation.
This page is the full house style. If you are pitching a guest post, read it before you write, not after. Most of the pieces we send back fail on structure rather than facts.
The Shape of a Fantisfy Article
In order, top to bottom:
- A hook, one or two paragraphs. Put the reader in the situation. Not a definition, not a history of the condition. The moment they are actually in.
- A Quick Answer box. Forty to fifty-five words that answer the headline question completely. Someone who reads only this box should leave with the correct answer.
- An “In this guide” list linking to each main section.
- The body, in H2 sections. Each section answers one question. If a section needs more than about four hundred words, it is probably two sections.
- A Key Takeaways box roughly halfway through, five or six lines summarizing what matters.
- A closing section titled “The Verdict.” Not “Conclusion,” not “Final Thoughts.” The Verdict takes a position.
- Five FAQs and your source list, supplied separately from the article body. We format them.
Writing the Quick Answer
This is the hardest part and the part most writers get wrong. It is not a teaser and it is not an introduction. It is the complete answer, compressed.
Core sleep has two meanings. On an Apple Watch it is the label for light non-REM sleep, clinically stages N1 and N2, which normally makes up about half your night. In sleep research it means the first few hours of sleep that carry most of your deep sleep. Neither is a number you need to chase.
Notice what it does: answers the question, resolves the ambiguity, and tells the reader what not to worry about. It does not say “read on to find out.”
Sourcing Standards
This is where we are strictest, because health writing is where sloppy sourcing does actual harm.
- Minimum four sources, and more is better. Articles arriving with none are not edited, they are declined.
- Primary research first. The study itself, not a news article about the study. PubMed, the journal, or the trial registry.
- Then major bodies. NIH, CDC, NHLBI, Cochrane, and the main clinical societies for the specialty.
- Never as a source: other blogs, supplement or clinic marketing pages, Quora, Reddit, or an AI summary. If your only citation is another content site, you have not researched the piece.
- Verify before you cite. Open the link and confirm the paper says what you think it says. We check a sample of citations on every submission and a wrong one ends the review.
Say When the Evidence Is Weak
This is the single thing that most separates us from the sites we compete with, and we will not publish without it.
If a study is small, industry funded, uncontrolled, or contradicted by better work, the article says so in plain words. If the honest answer is “we do not know yet,” write that. If popular belief runs against the evidence, say that too, clearly, rather than hedging your way around it.
Writing confidently about uncertain evidence is the failure mode we care about most. A reader who leaves knowing the evidence is thin has been served well. A reader who leaves falsely certain has not.
Voice and Mechanics
| Rule | Why |
|---|---|
| US English throughout | Our readers are American. No “stabilises”, “behaviour”, “sceptical”. |
| No em-dashes | House style. Use a comma, a colon, or a full stop. |
| US units and context | Pounds, Fahrenheit, dollars, US insurance and healthcare system. |
| Second person | Write to the reader as “you”, not about “patients”. |
| Explain the mechanism | Do not just state that something happens. Say why, in plain language. |
| No miracle claims | Nothing cures anything overnight, melts fat, or works for everyone. |
| Tables for comparisons | If you are comparing three or more things, it belongs in a table. |
Length and Density
Between 1,200 and 2,500 words. Long enough to answer the question completely, short enough that it has clearly been edited.
We would rather have a tight 1,400 words than a padded 2,400. Cut the throat-clearing, the “in today’s fast-paced world” openings, and the paragraph that restates the previous paragraph. Every section should tell the reader something they did not know before it.
Internal Links
Suggest four to six links to existing Fantisfy articles, placed where they are genuinely relevant, not stacked in a related-reading block at the end. Bold the anchor text and use each target only once.
Check the blog for what already exists. You do not have to get this perfect, we will adjust, but a submission that shows you read the site gets taken more seriously than one that did not.
FAQs and Citations
Supply these at the bottom of your document, separate from the article body. Do not format them or add headings, because our system inserts them automatically and duplicates look broken.
- Five FAQs. Real questions people ask, not restatements of your section headings. Each answer three to five sentences, complete on its own.
- Your source list. Author, title, publication, year, and the URL. Do not write a “Sources” heading.
What Gets a Piece Rejected
In order of how often it happens:
- No real sources, or sources that are other content sites
- Generic AI output with no specific detail, no numbers, and no position
- An article that never actually answers its own headline
- Confident claims that the cited study does not support
- Padding: long introductions, repeated points, filler sections
- A promotional angle wearing an article costume
A Note on Medical Content
Fantisfy publishes health information, not medical advice, and nobody on our editorial team is a licensed clinician. Write to inform a decision, not to instruct one. Point readers to a doctor where a doctor is the right answer, and flag the symptoms that need urgent attention rather than a search engine.
If you hold a clinical qualification, tell us and we will note it on your byline. Every article carries our standard medical disclaimer regardless.
Ready to pitch? The topics we accept and the submission process are on the write for us page.
